Despite the ruling of the European Parliament to regulate electronic cigarettes as consumer products, the Medicines and Healthcare Regulatory Authority in the UK is determined to persuade manufacturers and distributors to apply for a medicine license for e-cigarettes.
Two of the top ecig companies in Britain have already started their application process.
Nicolites described its application as "well-advanced" and hopes to achieve marketing authorization this year. Managing director Nikhil Nathwani said Nicolites will continue to work closely with the government, the MHRA and the National Institute for Health and Clinical Excellence (NICE).
Nicoventures, a subsidiary of British American Tobacco, has also made a license application for a nicotine inhalation device in addition to its Vype electronic cigarette.
A spokesman for BAT said the company would like to see "a regulatory approach that puts consumer safety and product quality first, while allowing the appropriate level of innovation, marketing and distribution freedoms to allow this important new product category to grow."